Search Engine Optimisation for Business


Started on November 27, 2020

Search Engine Optimisation for Business

Search Engine Optimisation done well increases traffic to a website and also increases the quality of that traffic through organic search engine results, or non-paid ads.  Successful SEO is setting up your website to understand what your audience is looking for.  A second element is presenting it in a way that is easy for search engine crawlers to find and rank. SEO training covers the areas that increase the visibility of your website. A website’s domain authority gives an “authority” score whose relevance impacts on its ranking in search engines.  You can test your websites domain authority using this suite of tools.

While it is certainly good practice to have a varied digital marketing presence in the form of social media, email and paid advertising, being found through an organic search on Google makes your company appear more credible than being found through Google Ads and it has a much higher click through rate (CTR)

Good SEO involves the following
  • Indexing your website with Google and other search engines so they can crawl the site and rank it.
  • Adding great content gives your website good authority.  Having content that people visit your site for and link to tells Google your site is valuable and they will push you up the rankings.  If another site uses an article from your site, using the link, this is known as a backlink.  Where an important site links to your site, like the BBC, you will gain domain authority and be pushed up the rankings.
  • On Page SEO. Offering content people want is the best way to get high visibility on Google so spend time on your content. For search engines to understand what that content is, using the relevant keywords will help their crawlers to know which search terms to rank you for.

Our SEO training course introduce yous the basics of search engine optimisation to get a site pushed up the rankings on Google.  It outlines some link building strategies, how to incorporate social media as part of your SEO and how to conduct on page SEO using keyword research.  The course concludes with an introduction to paid Google Ads.  If you implement the advice on the course and are patient and persistant,  your website will climb the ranking of Google.

Course ContentModule
Introduction to SEO1
Link Building2
On-site SEO3
Social media as part of SEO4
Local Search5
Pay per click (ppc)6
Course Assessment

Online assessment in SEO training is carried out by a series of multiple choice questions. Candidates must answer 70% of the questions correctly to pass each module. We advise you to complete each module and answer the question before moving on to the next module. This provides a better learning experience because you will need to have knowledge from earlier modules to understand some of the material in the later modules. For those who complete the course successfully, a PDF certificate of the award is sent directly to your inbox.  Hard copies of the award are available on request.  The course takes 80 minutes of training to complete. This is course content only and does not cover the time it takes to answer questions.

Other related courses to SEO training include:

Social Media for business
Facebook for business